Enrollment, Retention & Advancement Consulting

Strategies for ERA Success
Enrollment, retention and advancement (ERA) are critical issues for every institution: the key determinants of any school’s viability, and the major resources for accomplishing your institutional mission. Today—as the Internet and wireless technologies fundamentally affect the ways in which prospects and students, faculty and alumni connect and relate to your institution and campus community—enrollment, retention and advancement are going through dramatic changes. Strategies that were successful a few years ago may no longer be effective; benchmarks that once provided valuable insight may no longer be valid.

Your institution may understand that you need new approaches to ensure ERA success—but do you know whether these new approaches require new technologies? For example, if Web-based applications lead to more applications per high school graduate, enrollment yields will go down. The benchmarking challenge is to determine at what stage in the process your yield will go down, and by how much. The Enrollment strategy challenge is to segment prospects to reflect their decision-making process, craft the most effective messages for each segment, and deliver those messages through the right channels at the right time.

Jenzabar’s ERA consulting services can diagnose the effectiveness of the strategies employed by any administrative office on campus, with a particular focus on the efficacy of technology use. In addition, we can deliver a complete business solution, such as designing and implementing a dynamic e-mail and text message-based campaign for the Admissions office (Enrollment); creating a “parent role” on your portal to offer your students additional support (Retention); or developing a program to drive alumni participation and giving (Advancement). To achieve ERA success in the digital age, you don’t have to go it alone.

* Jenzabar ERA-Enrollment Management Analysis Overview

* Jenzabar ERA-Fiscal Year-End Support Overview

* Jenzabar ERA-Online Retention Support Analysis Overview

* Jenzabar ERA-Portal Tune-Up Overview