Campus Marketplace Strategic Services

Build and Grow Non-credit Course Programs

Campus Marketplace Strategic Services are a set of tiered offerings designed to help traditional colleges and universities participate in the rapidly growing non-degree courseware and certification markets.

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Helping Higher Education Adapt

62%

Nearly two-thirds of surveyed colleges offer or plan to offer non-credit courses.

52%

More than half offer or plan to offer non-credit certificate programs.

44%

Slightly less than half offer or plan to offer micro-credentials.

60%

Sixty percent offer or plan to offer stackable degrees.

Our Strategic Services

Strategic
Audit

  • Review of curriculum and marketing for online offerings based on national and regional competitive analysis
  • Startup Branding
  • Marketing Strategy
  • Infrastructure Planning
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Go-to-market Strategy

  • Lead Identification
  • Ad Campaign Design
  • Creative Development
  • Landing Page Development
  • Campus Marketplace Setup
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Enrollment
Marketing

  • Launch campaigns
  • Lead capture
  • Lead nurturing and course enrollment
  • ROI analysis and recommendations
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Case Study: RIT Certified

RIT Certified engaged with us to provide the following services:

  • Marketpace branding
  • Industry vertical content
  • Blog content generation
  • Search Engine Optimization (SEO
  • Conversion optimization
  • Continuous lead generation by targeting industry clusters
  • Google Search ads
  • Ongoing brand campaigns to drive traffic
  • Ongoing retargeting to leverage “course shoppers” and “re-enrollment”

Case Study: NYU School of Engineering Online

NYU School of Engineering Online engaged with us to provide the following serrvices:

  • Marketing and Branding Strategy
  • Web design and development
  • UX design
  • Pathway design
  • SEO and inbound strategy
  • Credit and non-credit course marketing

The Campus Movement Resources

Jenzabar Education & Employment Survey
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Survey Shows Colleges and Universities Are Offering Students More Flexible Learning Pathways
Survey Shows Colleges and Universities Are Offering Students More Flexible Learning Pathways
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The Rise of Skill-based Recruiting and Hiring
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Best platforms for online learning
Best Platforms for Online Learning
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